Australian businesses bucking the trend under COVID-19

By Matthew Simmonds

Some Australian businesses reported record-breaking sales numbers this year, both due to – or in spite of – the unprecedented impact of COVID-19.

Small businesses such as Beaudesert Gates & Steel recorded a sales spike in April, which owner, Greg Egan, said had not dropped.

“It just kept going, like, it was just amazing. I said, ‘well it’s gotta stop soon’, but soon still hasn’t come,” he said.

The coronavirus and subsequent working from home orders meant an increased demand for hardware products, bringing foot traffic to an all-time high at the small community business.

Mr Egan said it was a common trend within the hardware business sector.

Beaudesert Gates & Steel owner, Greg Egan, works hard for his customers in the small-town hardware store.

Beaudesert Gates & Steel owner, Greg Egan, works hard for his customers in the small-town hardware store. Credit: Matthew Simmonds

Big-name corporations like Woolworths, JB Hi-Fi, and Officeworks, also recorded continuous revenue growth throughout 2020.

The supply of essential items such as furniture, cleaning products and food, as well as leisure items for the home including digital devices and gaming accessories, made some of the big competitors big winners financially.

Gary Mortimer, Australian retail expert, said the COVID-19 induced success was seen across businesses in the food retail and appliance sectors.

“Having that big kick has certainly pushed their revenue line and profit into strong results for the full year,” he said.

But the Australian economy still faces serious concerns.

Mr Mortimer said the success stories were only a glimmer of positivity to COVID-19’s overall financial impact.

“Despite, you know, I guess, sales rebounding to some extent, it’s still a very small drop in the ocean.

“COVID-19 has certainly taken a significant hit to the Australian economy,” Mr Mortimer said.

Australia is still on the long path to economic recovery, but some business owners are just happy to ride the unexpected success wave while they can.

Greg Egan said his company is still ready to meet their customers’ demands.

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