Flower power is blooming at Brisbane’s South Bank.

While it’s the city’s first flower festival, an old favourite remains as popular as ever.

Noor Gillani reports.


Walls were adorned with displays of every colour at the Queensland Flower Association’s inaugural annual festival.

With only about ten per cent of flowers imported, Australians remain reliant on their local growers and distributors.

Jason Nealon, Qld Flower Association President: “It’s a celebration, it’s a networking event and it’s a real educational event for florists around Australia.”

But every rose has its thorns, with the multi-million dollar industry in dire need of generational change.

Jason Nealon, Qld Flower Association President: “We want to involve and really engage the youth of today and tell them flowers can be cool.”

Vox 1: “I was looking for a sort of profession to stay creative, let loose a bit.”

VOX 2: “When I do floristry I feel like it’s the only time I’m really myself.”

Flower expert Adriaan Kamp says varieties go in and out of fashion with rainbow roses his current hit.

Adriaan Kamp, Flower Expert: “It’s an interesting rose because what they do, the process with it, is they split the stem into four parts and each of those four parts in a different colour. And so when it soaks up that relates to the petal on the top.”

While the public increasingly embraces the beauty of native flowers, roses remain the most gifted variety.

Currently, there are nearly 900 flower farms in Australia.

Noor Gillani, QUT News.