Brisbane’s retail clothing war is hotting up.

Another international giant, US-based Forever 21, opened its doors today in the heart of the city.

Mercy Bass reports.


More than 1000 eager fashionistas lined up in the Queen Street Mall; the earliest arriving before 6am.

Then at 10am after a ribbon cutting it was time to bag a bargain.

The store offers lower prices for quality women and men’s fashions fresh off the runway.

Jatin Malhotra, Forever 21: “We’re extremely happy with Brisbane, with the location and with the turn out we have.”

And it seems so are the shoppers.

Vox 1: “I bought this bikini top, which is awesome cause it’s only like $22.”

Vox 2: “It was a really good atmosphere, I really enjoyed the staff saying hi.”

Forever 21 is already hugely successful overseas.

With 500 shops world-wide Forever 21 is bound to put pressure on competing retail heavy weights, Myer and David Jones.

Recently UK-based Topshop opened on Elizabeth St and Zara is set to come to Brisbane later this year.

Malcolm Cole, National Retail Association: “The market is very competitive, it’s always very competitive. That fact that we are seeing a number of international retailers, and this is just the latest, joining in the Australian market is a vote of confidence.”

If today is any indication in store shopping is certainly alive and well.

Mercy Bass, QUT News.