Six QUT film students have won $20,000 after creating a new ad for Supercheap Auto.
As part of the prize they had their ad broadcast to the two million viewers of Bathurst on the weekend.
Lucy Smith reports.
The second year students were awarded first place by a popular vote in Supercheap’s Big Break competition.
The ad shows a woman crying over her husband’s affair with the auto parts retailer.
While most TV ads cost thousands to produce, the students put theirs together for just $150.
Its broadcast during the Bathurst 1000 race was worth $150,000.
Banded together for a uni group assignment, the students are encouraged by the popularity of the video.
Anwen Towne, Scriptwriter: “To be told that your ad has won, that something that you’ve created has entertained audiences or informed them is a really good assurance that you’re doing the right thing.”
With this accolade to add to their resumes, the QUT students are well-positioned to foster successful careers in advertising and other media.
Nicolas Laube, Director: “For this to have won the competition and especially beat a lot of production companies who have been doing this sort of thing for many years, it’s definitely a resume topper.”
Each member of the group is working on individual projects but they hope to work together again.
Lucy Smith, QUT News.