One the world’s largest fashion names has opened its doors for the first time in Queensland.

And judging by the reaction of shoppers, the newest Zara store is going to give other retailers a run for their money.

Alexandria Scoffell reports.

TRANSCRIPT

After months of anticipation, Zara in Robina Town Centre was stocked up and ready for business.

Hundreds of eager fashionistas cued up for the event. The first got here at 5am.

There more than 2000 Zara stores world wide they offer consumers high-end women’s, men’s and children’s clothes and accessories at affordable prices.

Jane Epstein, Gold Coast resident: “I felt that everytime I went to Melbourne or Sydney I went to Zara yet Queensland never had their own store, so I think it’s great.”

Chelsea Sourial, Fashion blogger: “I think it’s got such a good variety with all the different types of patterns and different types of styles that they have, all the accessories it’s always on par.”

It’s bound to put pressure on the other retail heavy weights like Myer and David Jones here at Robina.

Glen McAnulty, General Manager, Robina Town Centre: “I think our performance will stay steady as it always has done. We’re looking forward to really consolidate our fashion offer to our fashion savvy customers.”

The National Retailers Association welcomes the addition of big name European brands to broaden our retail horizons.

Following its first Queensland launch here at the coast, Zara is set to expand into Brisbane’s Queen Street Mall. European fashion giants Topshop and Forever 21 already call the CBD home.

If you want to buy the Zara brand you’ll need to visit the store, this new retailer doesn’t offer on line sales in Australia.

Alexandria Scoffell, QUT News.