By Conor Tobin.

Australia’s top V8 supercar drivers have signed up for Fatality Free Friday, a national road safety campaign aiming for zero road fatalities on May 31.

On average, 1,400 people die on Australian roads each year.

Each day during the month of May organisers are hoping for that same number in pledges leading up to the day.

V8 Supercar driver Jamie Winncup says kids need to know the difference between the road and the racetrack.

“We’ve got to show the young kids the road isn’t a racetrack, there’s plenty of opportunity to drive your car fast in a controlled environment off the roads,” he says.

“There’s plenty of room to move with Queensland’s road toll – it isn’t good.”

Australian Road Safety Foundation CEO Russell White says to achieve zero fatalities everyone must work together.

“We really are asking people this year to do everything they can,” he says.

“However they use the road whether they’re a pedestrian on a bike or in a vehicle – just do everything they can.”

Mr White says simple small steps are all it takes to change an environment from dangerous to safe.

“Safety is about that one degree shift,” he says.

“That could just mean people allow a little bit of extra time to get from their home to work.”

Make the road safety pledge on Facebook or the Fatality Free Friday website fatalityfreefriday.com.