Australia’s young musicians are to get a boost with a new digital radio station dedicated exclusively to unsigned artists.
Triple J is looking to revolutionise the Australian media landscape with the launch of its Unearthed radio station.
Jorge Branco reports.
The Arena, in Fortitude Valley, is playing host to Bleeding Knees Club, Emma Lousie and The Medics.
All three bands have increased their exposure since being played on Triple J.
Charles Thomas, Bass Player The Medics: “Ever since we’ve been on Triple J there’s been a lot more numbers at shows and I guess a lot more people know who we are.”
The band may have never had their first spine tingling moment of airplay without the Unearthed platform.
Charles Thomas, Bass Player, The Medics: “We’re from Cairns and this national radio station is playing our song and it was just really exciting.”
Triple J Unearthed has been making waves in the Australian Music Industry since 1995, launching the careers of countless acts including Grinspoon, Missy Higgins and more recently, Boy & Bear.
Brisbane’s Tall Poppy Productions deals exclusively with independent artists.
Triple J airplay is essential for these bands to make it in an industry which is sometimes slow to develop new talent.
Nathan Woodrow, Tall Poppy Productions: “I’d say among the top three questions first asked to me when talking to a band about a potential recording project is how is it that they get on Triple J. It’s definitely perceived to be the gatekeeper to the music industry.”
Tall Poppy expects to see an increase in business as bands make a push for airplay.
Nathan Woodrow, Tall Poppy Productions: “Whether everyone’s going to be logging on to it and listening to it, I think a lot of industry people might, whether the consumer does, I don’t really know.”
Woodrow hopes the new station is used as a breeding ground for new talent, rather than another barrier for artists to overcome.
Jorge Branco, QUT News.