Ninety-five people have died on Queensland roads so far this year and road safety campaigners say that’s too many.

Road safety advocates took to the streets of Brisbane today to promote safer roads and officials say while the safety message is simple, it’s just not getting through to drivers.

Frank Carmine reports.


Today is not only Friday, it’s Fatality Free Friday.

Here in Brisbane, organisers set up a variety of displays including fifteen hundred pairs of empty shoes, to represent the number of annual lives lost in motor vehicle collisions nationwide.

Liz White, Fatility Free Friday Organiser: “Fatality Free Friday is about individuals, everybody taking ownership for their own actions behind the wheel, stay focused and to stick to the road rules and make sure they stay safe.”

Queensland’s Police Minister says these types of events have been successful in promoting awareness.

Neil Roberts, Police Minister: “Through the efforts of designers and constructors of roads and the efforts of individuals we have been successful in substantially reducing this awful tragic toll.”

The campaign’s now in its fifth year, the aim is to reduce the road toll from an average 5.3 deaths a day to zero on one day of the year, a fatality free Friday.

Queensland’s Deputy Police Commissioner says that’s not impossible and all can play a part.

Ross Barrett, Deputy Police Commissioner: “That’s what days like today are designed to do, just reinforce to the community that they can protect themselves and their family from fatal and serious crashes if they’ll just follow the simple rules that everyone is pretty much aware of.”

With too much or unsafe speed being the number one killer on Queenslands roadways each year, organisers are encouraging motorists to simply slow down, not just today, but everyday.

Frank Carmine, QUT News.