The Brisbane Broncos have announced a replacement for outgoing CEO Bruno Cullen.

Former Queensland Police Officer Paul White will take over the reins of the club from January.

Christopher Steele reports.

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Mr White’s strong corporate background and extensive playing career prompted the Broncos to offer him the position from a shortlist of 11 candidates.

Paul White, New Broncos CEO: “It ticks a few boxes for me. One, its a genuine CEO role so it gives me the ability to develop professionally. Two, it is involved in Rugby League, a sport I love at a club that’s had a wonderful history.”

The Broncos maintain one of the highest average attendances in the NRL, and Mr White says he is determined to engage the supporters and help the club continue to grow.

Paul White, New Broncos CEO: “I think the club was founded by people with great vision over 20 years ago. I think now we are starting to enter a period where we are getting third generation supporters coming through its a wonderful opportunity to embed that tradition.”

The appointment comes on the back of a disappointing season for the Broncos, in which they failed to reach the finals series for the first time since 1991.

Coach Ivan Henjak’s position has come under scrutiny, but both the incoming CEO and club Chairman are confident he is the man to turn around the struggling club’s fortunes.

Paul White, New Broncos CEO: “My priority is to give Ivan and his staff my leadership and support as I would for all members of the organisation.”

Daryll Summerfield, Broncos Chairman: “There is nothing to talk about, Ivan is the coach and that’s it!”

Bruno Cullen will remain as CEO at the Broncos for the remainder of 2010, with Mr White commencing the role in January.

Christopher Steele, QUT News.