Queensland Police have re-invigorated the One Punch Can Kill campaign announcing an advertising competition and new look website.

The campaign was initially launched in 2007, after a Brisbane teenager died from a punch to the head.

Jessica Muller reports.

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TRANSCRIPT

The campaign targets young males aged 12-27 and reminds us of the shocking reality that one small act of violence can lead to life long consequences.

No one knows those consequences better than Paul Stanley, his son Matthew lost his life when he was bashed outside an Alexandra Hills party in 2006.

For him the campaign’s anti-violence message is essential.

Paul Stanley, Matthew Stanley Foundation: “It’s a message that the more young people I go and talk to in schools the more often you say it to them the more often they are actually starting taking notice of it.”

The Police Minister says the success of the campaign can not be measured in statistics.

Neil Roberts, Police Minister: “We’re convinced you need to continually reinforce the messages and over time behavioural change will occur.”

The new website calls on teens to help shift their attitude towards violence. It features competition information, campaign material and a flash game.

Young Queenslanders are encouraged to enter the One Punch Can Kill advertising competition. The winning entry will form the basis of a state-wide campaign just in time for Schoolies Week.

But for now the message is clear – it’s better to just walk away.

Jessica Muller, QUT News

Website

One Punch Can Kill